Dar Almasalla | Brand Identity Redesign
During the initial launch period and coinciding with the exhibition held by Dar Almasalla in Riyadh city, the project was featured on one of the largest websites specializing in brand design.
Dar Almasalla | Interior Design
Omar Mohsen
Saudi Arabia
Brand Identity Redesign
Freelancer / Agency:
Rami Jbara
Link to source

Dar Almasalla is in the Kingdom of Saudi Arabia / Riyadh. the Company started in 2009 and its idea was centered on Making exclusivity in homes It has always taken it upon itself to deliver excellence to customers with the highest possible quality, which was later registered as a trademark concerned and specialized in Making exclusivity and sophistication.

Dar Al-Masalla Company specializes in designing and installing washbasins, sanitary materials, natural marble, and home accessories. They also have a team of creatives specialized in decorations and interior design. Dar Al-Masala serves its customers in Riyadh through two branches and provides design, detailing, and installation services for washbasins. At Dar Almasalla, they also offer a range of pre-made washbasins options, sanitary items, and bathroom accessories.

The company was existed for 10 years ago, serving customers with good taste and those looking for sophistication and luxury, as the company’s customers are middle to high-income people who want the luxury piece in their homes. The solution was to achieve the company’s vision with a unique look by creating a creative geometric icon.

The first name of the company is (Dar), which in Arabic means (House), and from here we started brainstorming, as the first letter is (D), which was similar to the door or the big gate through which you cross into the world of elegance and exclusivity, and that when you pass through this gate You will find many unique pieces that only Dar Almasalla Company owns, and also this shape gives the impression of a clean mirror through which you see everything clearly.

The lower part of the logo is not about absurdism, but rather an abstract form of a water fountain that was made of marble or stones, which was designed in a creative geometric way, which indicates quality and luxurious life as well. The shape of the entire logo has a sparkling star in the middle, which indicates exclusivity and distinction. The overall logo design was entirely geometric and balanced, which shows the interior design service provided by the company.

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